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Wayne Odom is a dotFIT Certified Fitness Manager at Crunch Fitness in Placentia, CA
Wayne (pictured on left above, with his Team) is a Fitness Manager for Personal Training Evolution, the industry leader in outsourced comprehensive personal training for Crunch Placentia.
The club's Owner wanted Wayne and his Team to use the dotFIT Program to maximize member and personal training client results, bolster retention, and drive online sales. Space for in-store product inventory is limited, so Wayne knew he had to devise and implement a strategy that would deliver the results needed.
In just 4 months, Wayne and his Team went from $0 in online sales, to over $7,100 per month in net revenue. 6 months later, they continued to grow and exceeded $9,900 per month in net revenue online.
What's even better is that the clients are loving their results, the Trainers are loving their jobs, and the Owner is loving business. A win-win-win.
This is how he did it...
- The dotFIT Team
Wayne:
As a Leader, the most important thing I can do is lead by example and be proactive.
For me this is easy, because I already use the dotFIT program, the exerspy and the products. I practice what I preach and my Team and our Members see that congruency.
With that in place, we can be proactive and deliver the solutions and the service that our clients and members need to succeed.
This is our process in a nutshell:
1. We use the products ourselves. We lead by example because we are the professionals and our client trust us.
2. We coach our clients to log their food daily in their dotFIT Programs. This is not only critical for their success, it serves another useful purpose: It gets them comfortable with going online.
3. We present the recommended supplements in every client's Program. This is not a "sometimes when we feel like it" thing; it's an "every time because we are professionals" commitment.
4. We help each client set up their first product order online during one of their initial sessions. We found that we must be proactive because that's what our clients need and now expect. This ensures that the order is placed, they get what they need and, as a bonus benefit, it allows them to save their billing and shipping info to their Account for future online and recurring orders.
- Note: If the client didn't bring their credit card, we simply Add the Products they want to their Saved Cart and have them bring their payment info to their next session. We aren't pushy - just proactive and service-oriented. Our clients appreciate that.
5. Our Team has a Daily Scorecard, which shows each Team Member's dotFIT and Personal Training Sales per Trainer month-to-date. We are all very competitive as a group, so it's fun to challenge each other and use our competitive natures to grow individually and as a Team. The Trainer challenge me, and I challenge them right back. It's great fun!