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dotFIT

New Look.
Same Trusted Formulas.

We’re rolling out a fresh new look with simplified names and a tagline that reflects every version of fit. Here's what's changing—and what isn't.

From Bold & Intense to Clean & Clear

We’re transitioning from our classic black and red packaging to a modern white design with red and grey accents. It’s the same quality inside—now with a cleaner, easier to recognize look.

OLD

VS

NEW

What’s Changing? What’s Staying the Same?

Changing:

  • Packaging white background, modern lettering
  • Tagline From "Grow Strong" to "Fuel Your Fit"
  • Simplified product names (e.g., MuscleDefender to GlutamineComplex)
  • No more color-coded labels by goal—many of our products support multiple goals, so we’re focusing on clarity over categories

Staying:

  • Same science-backed formulas you trust
  • Same quality, testing, and sourcing standards
  • Same expert support from our team and partners
  • Same commitment to helping you perform, recover, and feel your best

Fuel Your Fit.

Because fit means something different to everyone.

We still believe in growing strong—but “Fuel Your Fit” speaks to all the ways our community defines fitness. Whether you're building muscle, staying active, or just living healthier, we’re here to support your fit.

Why is the packaging changing?

We’re refreshing our look to better reflect who we are today—clean, modern, and committed to performance. The all-white design with red and grey accents brings a new energy while staying true to our core values.

Why does the Alln1 SuperBlend look different from the other new labels?

The Alln1 SuperBlend is designed to stand out with its own unique identity. You’ll notice it features green and grey on white—still clean and modern, but tailored to reflect its all-in-one, health-focused purpose. It’s part of the same refreshed look, just with a distinct twist.

Are the formulas changing too?

Not as part of the label update. Any formula changes are made independently and only when we can improve the product—whether that’s through better taste, cleaner ingredients, or enhanced effectiveness. If we ever update a formula, we’ll clearly communicate it. This refresh is about clarity and design, not changing what works.

Will all products change at once?

The transition will happen gradually. You may see both the original black-and-red packaging and the new white design on shelves or in your orders for a while.

Are any product names changing?

We’re simplifying product names to make it easier for you to know exactly what you’re getting. Instead of creative or extreme-sounding names, we’re moving to clear, functional labels—like renaming MuscleDefender to Glutamine. No guesswork, just straight-up transparency.

How do I know it’s still the same product?

Look for our logo and your favorite product details. Whether it’s the original or new design, it’s still the same trusted formula inside.

Can I still buy products in the old packaging?

Not exactly. As we update our packaging, all products will transition to the new design. While you might still receive the black-and-red version during the rollout, once that inventory runs out, it’ll be replaced permanently with the new white packaging. Orders placed online will reflect whichever version is currently in stock, and eventually, only the new look will be available.

Why did the tagline change from “Grow Strong” to “Fuel Your Fit”?

We’ve always believed in growing strong—physically, mentally, and emotionally. But “Fuel Your Fit” better reflects the full spectrum of our community. Whether you’re lifting, running, recovering, or just living your healthiest life, we’re here to fuel your version of fit. Because fit isn’t one-size-fits-all—it’s personal.

Will the price change with the new packaging or names?

No, our pricing remains the same. You’re getting the same high-quality formulas—just in a new look.

I’ve seen the new packaging but the old name online—are they the same product?

Yes! During the rollout, some pages may show the former name or label. We’ll be updating everything over time, but the formula and quality are the same.

Did dotFIT get bought out or change owners?

Nope—we’re still the same company with the same leadership, mission, and team you’ve always known. This brand refresh is simply part of our evolution—to stay current, reach more people, and continue fueling your goals without confusion.

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