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- Crunch Franchisee Program
A turnkey supplement program designed for Crunch clubs. Higher-margin product, automated reordering, and member programs that drive PT sales and retention — without adding headcount.
- From The Field
Neal Spruce & Barry Smith dotFIT Founder · Undefeated Tribe, Crunch Fitness
- The Market
Supplement adoption is at all-time highs across every segment of the gym population. The question isn't whether your members buy — it's whether they buy from you.
- Real Club Performance
Monthly profit numbers from active dotFIT Crunch clubs. Top performers and mid-tier alike — both are net-new revenue with no incremental staff cost.
- The Product
Stock only the proven top performers — the SKUs members already buy. Less shelf space, less shrinkage, more turn.
- How It Works
Every part of the program is engineered to add revenue without adding workload. You bring the members. We bring the system.
In-club inventory is limited to proven top performers — minimizing shelf space, reducing shrinkage, and maximizing turn.
Set custom thresholds. Weekly or monthly cadence. The system reorders for you so you never sit on dead stock or miss a sale.
Dedicated Crunch-branded e-commerce site, monthly funded sampling events, and email + social campaigns drive recurring orders.
- Program Benefits
In-club retail plus an integrated online store branded to Crunch — every purchase, in or out of the club, is yours.
Personalized nutrition programming gives trainers a powerful upsell and gives members a reason to stay engaged longer.
Science-based, third-party tested products elevate Crunch's reputation and become a real reason members choose your club.
Live sessions, on-demand video, in-gym workshops, and dedicated coaching support — your team gets trained, not just told.
Marketing assets, sampling events, social content, and email campaigns built specifically for the Crunch member journey.
Dedicated account support, regular product updates, and quarterly business reviews — so you scale instead of troubleshoot.
Since bringing dotFIT into our clubs, personal training sales increased exponentially and we've seen clubs go from $15K/month to over $169K/month. We attribute much of that growth to dotFIT.
- Start Earning
Drop your details and we'll follow up within one business day with pricing, onboarding timelines, and a dedicated rep for your market.