dotFIT Leaders

Meet the Team

Neal Spruce, CEO of dotFIT, LLC, is a fitness specialist, author, licensed teacher, researcher, bodybuilding champion, personal fitness consultant and speaker. 

Neal SpruceSpruce is the founder dotFIT, LLC, the online fitness and nutrition authority that provides innovative fitness solutions for all goals and age groups to fitness facilities and consumers all over the world. Prior to creating dotFIT, Spruce founded Apex Fitness, a research and development company that eventually became part of Fitness Holdings World Wide, the parent company of 24 Hour Fitness USA, Inc. While with Apex, Spruce and his team developed fitness programs used in over 1500 fitness facilities worldwide, currently serving over 500,000 new participants annually. Spruce also created the revolutionary bodybugg® calorie management system, which in 2005 received the “Best of What’s New in Personal Health” award from Popular Science and was featured on NBC’s hit television show, The Biggest Loser.

Spruce holds a health and fitness teaching credential from the State of California. He developed the nutrition curricula for the Apex Fitness Systems and NASM personal trainer certification programs. He regularly contributes chapters to academic publications through CRC Press on advanced sports nutrition. He also co-authored the supplement reference book, An Evaluation of Popular Fitness-Enhancing Supplements, which assesses the effectiveness and safety of various dietary supplements in today’s marketplace.

A nationally recognized nutrition and fitness expert, Spruce delivers more than 100 lectures annually on fitness-related topics. He has been a featured speaker on more than 300 radio and television talk shows and hosted his own television fitness show in San Francisco.


Odd Haugen is President and Chief Operating Officer for dotFIT, LLC, the online fitness and nutrition authority providing innovative fitness solutions to fitness facilities and consumers all over the world. 

Haugen is a business executive with a passion for strength and fitness as well as a competing strongman who mentors up and coming strength athletes.  Prior to the Apex Fitness Group merging with 24 Hour Fitness, Haugen was the Chief Operating Offficer of the Group.

Haugen held various roles within 24 Hour Fitness, including CEO of operating entities in Europe with nearly 140 clubs. He joined 24 Hour Fitness via the merger with Gym Masters, Inc. (GMI) in early 1996.   As a principal shareholder and founder of GMI, Mr. Haugen grew the company from a single club in Richmond, California, to a chain of clubs with gross revenue of $10,000,000 plus per year.  Prior to merging with 24 Hour Fitness, Inc. GMI was honored three years in a row as one of Inc. 500’s fastest growing companies in the nation. Haugen was featured on the June 1993 cover of Club Industry.

A graduate of McDaniel College (formerly Western Maryland College) with a bachelor’s degree in exercise physiology, Haugen also earned an MBA in Finance from the University of California at Berkeley. 

Haugen was crowned the Strongest Man in America at the 1999 A.F.S.A.  U.S.A. Full Strength Championship in Las Vegas, and Hawaii’s Strongest Man in 2000, 2001 and 2002.   As the senior member of most Strongmen competitions, Haugen holds his own and often outpaces competitors half his age.  This sport requires not only superior strength and conditioning but also incredible speed, power, technique, mental alacrity and the ability to concentrate on the task at hand.  These traits have served Haugen well in his professional life.

Jill Fairweather, MS, RD, is a Registered Dietitian with a Masters in Nutritional Science, and is VP of Operations for dotFIT. Jill’s extensive experience in the field

Jill Fairweather, VP of Operationsof nutrition includes a variety of roles in companies such as Apex Fitness Group, Brentwood Weight Loss Center, Hollywood Community Hospital and Johnson & Johnson Health Management.