dotFIT Leaders

Meet the Team

Neal Spruce, CEO of dotFIT, LLC, is a fitness specialist, author, licensed teacher, researcher, bodybuilding champion, personal fitness consultant and speaker. 

Neal SpruceSpruce is the founder dotFIT, LLC, the online fitness and nutrition authority that provides innovative fitness solutions for all goals and age groups to fitness facilities and consumers all over the world. Prior to creating dotFIT, Spruce founded Apex Fitness, a research and development company that eventually became part of Fitness Holdings World Wide, the parent company of 24 Hour Fitness USA, Inc. While with Apex, Spruce and his team developed fitness programs used in over 1500 fitness facilities worldwide, currently serving over 500,000 new participants annually. Spruce also created the revolutionary bodybugg® calorie management system, which in 2005 received the “Best of What’s New in Personal Health” award from Popular Science and was featured on NBC’s hit television show, The Biggest Loser.

Spruce holds a health and fitness teaching credential from the State of California. He developed the nutrition curricula for the Apex Fitness Systems and NASM personal trainer certification programs. He regularly contributes chapters to academic publications through CRC Press on advanced sports nutrition. He also co-authored the supplement reference book, An Evaluation of Popular Fitness-Enhancing Supplements, which assesses the effectiveness and safety of various dietary supplements in today’s marketplace.

A nationally recognized nutrition and fitness expert, Spruce delivers more than 100 lectures annually on fitness-related topics. He has been a featured speaker on more than 300 radio and television talk shows and hosted his own television fitness show in San Francisco.