dotFIT History

The evolution of dotFIT

Champion bodybuilder and dotFIT founder Neal Spruce began his quest to personalize fitness and nutrition for every household in 1976.  After joining the Gold’s Gym community and meeting Odd Haugen, the co-founder and developer of SporTelesis, Spruce and Haugen developed Nutritionalysis (the first-ever comprehensive nutrition/weight control program for the gym population). Spruce later founded the Apex Fitness Group, which developed a fitness and nutrition program as well as quality supplements, snacks and shakes that would be used in thousands of gyms and health centers worldwide.  Years later, this same group would create the revolutionary bodybugg® weight management system. 

In 1997, Spruce acquired the National Academy of Sports Medicine (NASM). Under the direction of Dr. Micheal Clark and his renowned staff of experts NASM quickly became the industry leader in fitness professional certification, education programs and individual exercise programming.

Some years later, Apex was acquired by 24 Hour Fitness, one of its largest clients at the time. NASM continued to operate independently while Spruce supported the Apex brand and programming from within 24 Hour Fitness, including developing and launching the innovative bodybugg® weight management system.

After successfully achieving goals set for Apex and bodybugg® within 24 Hour Fitness, Spruce and his research and development team left the organization in 2008 with aspirations of taking fitness and nutrition to the next level. Spruce and team created dotFIT, a complete nutrition and exercise resource for both consumers and the fitness industry.

Read more about the leaders of the dotFIT team.